Turnstyle: Crowdfunding 201: A New Model From Seed & Spark

Turnstyle: Crowdfunding 201: A New Model From Seed & Spark:

By Lucas McNelly

“It’s a familiar scene to many filmmakers: they budget out their film, calling in favors left and right, then they launch their crowdfunding campaign and someone sends them an email that says, ‘Hey, I don’t have any money to give, but I’d love to help.’ Invariably, that help can lower the budget. Maybe they have a location you can use for free. Or extra lenses they can loan you. Or they can edit the film for you. Suddenly, you don’t need $X.

Only, you still do.

Kickstarter doesn’t care that you suddenly found an editor that can knock a chunk off your budget. The target goal won’t change.

Enter Seed & Spark, a (very) new entrant in the crowdfunding space. I met up with them at Sundance, via mutual friends.

Probably the best way to think of what Seed & Spark (twitter) is doing is to think of a wedding registry. It looks like this:

Screen shot 2013-01-29 at 11.06.24 AM


Originally published on Turnstylenews.com, a digital information service surfacing emerging stories in news, entertainment, art and culture; powered by award-winning journalists.

(Via Arts on HuffingtonPost.com.)